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Lauren Rae Orsini
Staff Writer
LiveJournal U.S. has quietly downsized over the past few months, leaving the Internet’s oldest blogging platform almost entirely under Russian management.
When the Daily Dot visited LiveJournal’s San Francisco headquarters in February 2012, the company had about 10 U.S. employees.
Since then, five employees—including U.S. General Manager Anjelika Petrochenko—have left the company. LiveJournal has not announced Petrochenko’s departure in any statement or release, but Petrochenko confirmed her own departure to the Daily Dot.
Ekaterina Pahomchik, a LiveJournal spokesperson based in Moscow, told the Daily Dot Petrochenko and the other departed employees will not be replaced.
“All of LiveJournal’s business operations nowadays are handled out of the SUP Media offices in Moscow centrally,” she said.
“Our representatives from Russia will be responsible for all product, marketing, business development etc. projects for the U.S. segment.”
SUP Media is LiveJournal’s Russian parent company, whichbought the blogging platform from Six Apart in 2007. SUP is the third company to take ownership of LiveJournal, after Six Apart and Danga Interactive, the company LiveJournal inventor Brad Fitzpatrick managed.
However, Pahomchik said that U.S. LiveJournal users should not notice a difference. The Russian office will continue the projects, like LJ Media, the U.S. office worked on.
“LiveJournal and SUP Media are keen on continuing the LJ Media initiative to keep up with the results which have been achieved so far, and this is the new strategy of LiveJournal global development,” she said.
Aside from day to day maintenance, the U.S. office was also responsible for LJ Media, a redesign and promotion initiative for LiveJournal’s most popular communities like Oh No They Didn’t!,VaginaPagina, and CraftGrrl.
Brenden Delzer, the moderator of Oh No They Didn’t! and a LiveJournal employee who continues to work in the San Francisco office, told the Daily Dot that LJ Media moderators have already been informed about the change in overhead.
“Leadership of the LJ Media program has been transferred to our main office in Russia & every LJ Media community leader received an email from Anjelika with these details,” he said.
Though the staff website lists employees like Anjelika Petrochenko as current staff members, Delzer confirmed that they were no longer with the company.
The Daily Dot has confirmed that LiveJournal employees Tom Byron, Jen Kim, Sasha Rojas, and Michael Rutledge have also left this year. Though SUP Media does not plan to replace them, it has not announced their departures either, leaving us to wonder who else listed on the website has already left.
Aja Romano contributed to this report.
GUESS WHAT. Annalee Newitz, editor in chief of IO9, has asked me to be a guest on next week's edition of We Come From the Future to talk about fandom!
And not just any fandom discussion, but the ultimate fandom discussion.
That's right.
Next Friday, I'm going to dish the dirt with Annalee and the writers of io9 (fangirl squeaks) about FANDOM WANK! YES. THAT'S RIGHT. THIS IS A THING THAT IS HAPPENING.
I'll be over in the corner making high-pitched noises until next week!
I am so very remiss in letting you guys know where I've been and what I've been writing, but I do have a couple of quick updates for you:
( My research and word choice + editorial weigh-in, for anyone who caresCollapse )
You guys are always welcome to call me out on anything you're unhappy with, at any time. The comments to my articles are always open, and we recently updated our commenting system so now (thank god) you don't have to log in through Facebook!
Ifrit.: JGL was a wreck on SNL
bookshop: oh god really? oh god poor guy
bookshop: UGH SO EMBARRASSED
Ifrit.: flkd;lk no wait I'm not actually sure if it was TERRIBLE TERRIBLE
bookshop: he was really bad the last time too wasn't he? fdljafj;dslasdfj
Ifrit.: but I am just assuming that it was because the opening involves him doing a striptease a la Magic Mike
bookshop: uh
Ifrit.: I am looking at gifs and just being like really embarrassed
bookshop: why are he and tom hardy both always so asdklfja;sdlfdklj;kldj
Ifrit.: embarrassing
bookshop: safdk;kjfksdf;sdajsdfjs yes sdlka;sdfjsljsssjfljld
Ifrit.: WHY
bookshop: SO HILARIOUSLY NOT THEIR CHARACTERS fdklasdj;fkadjaskdflajaklfjdl
Ifrit.: but Tom Hardy is like
Ifrit.: he's okay but JGL JUST STOP
bookshop: yes, he's just
bookshop: yes
bookshop: yes
bookshop: yes
bookshop: yes
( bookshop: sdjfk;lsadf;ksdjkldsCollapse )
Please join me,
Fandomspotting!
Fandomspotting is a new weekly live audio chat that will be livestreaming on Youtube via Google Hangout.
We will have a rotating roster of panelists each week, on a rotating schedule so everyone can listen live. And if you can't, you can just check out the YouTube channel for the archives!
I'm really excited about this, guys. We started planning this in February but got waylaid just as we were about to broadcast the first ep when the software we were using went behind a firewall. So then we realized 2 weeks ago that Google had the tools we needed and so HERE WE ARE YAY.
This is so exciting!
It's a good interview.
Fluff Meme, Round One!
Fluff Meme, Round Two!
Fluff Meme, Round Three, hosted at
(*cough* in case anyone wanted to spontaneously put more inception fluff on my journal, in between writing a zillion articles, i would come here and make googly eyes of love and adoration at you. <3)
THE LIVEJOURNAL TRILOGY!!!!!!!
So, in case you missed it:
Part 1: The Demise of a Social Media Platform: Timeline of LiveJournal’s Decline;
Part 2: Keeping Track of a Fandom Diaspora; aaaaaaaand
Part 3: why we hate tumblr so much but keep using it anyway:
The pros and cons of fandom on TumblrFor months, arguments about Tumblr have been circulating fandom like a looping GIF. Fandom is using Tumblr more than ever, but many fans hate what Tumblr is doing to fandom.
The argument boils down to two issues: communication and kinds of fanworks. Tumblr is an image-friendly site whose design doesn’t lend itself to text-based blogging and interaction. The emergence of a fan culture that accordingly pays less attention to textual engagement and one-on-one communication has many fans worried.
To help make sense of the debate, here’s a handy pros and cons list the Daily Dot compiled from fans and Tumblr users.
Go here to vote!